Agency wishes you a merry #Flixmas

Nottingham-based digital agency Distinction has just released a game that will test the limits of your Christmas movie knowledge.

This creative project from Distinction, named #Flixmas, has been put together to spread some Christmas cheer and inject a bit of a competition into the weeks before the 25th December.

The game greets you with some jolly Christmas music and a challenge to identify all 20 films that are hidden in the scene. Although 20 doesn’t sound like that many, it’s a lot harder than it sounds! At the time of writing, the highest score in the office was 12. Think you can beat that?

At first glance, the festive scene appears to be like any normal living room in the lead up to Christmas but on closer inspection, there are some strange objects scattered around. These are the clues for the Christmas movies, which could be anything from a character from a film to a minor prop. Some of the films are obvious and others require more thought; even then, only the biggest of movie buffs are likely to know them! Once you guess a film correctly, you’ll be treated to a snippet of trivia, which is great for storing away and then mentioning when the family is gathered around the TV on Christmas Day.

You’re also against the clock, as your position on the leaderboard depends on how quickly you manage to find the hidden movies. Not only that, each user only has three lives to get all 20 film titles, so make sure you’re certain of your answer before hitting ‘Enter’! You’re able to try as many times as you like and each score will assign you a different festive persona based on your Christmas film knowledge. Submit your personal best to see where you end up on the leaderboard and then share on social media to challenge friends to beat you.

Planning for the #Flixmas Film Hunt began back in September and all teams at Distinction have been involved with its execution, including developers, designers and marketers. This is not the first time that Distinction have worked on a self-promotion campaign; the most recent being a timeline showing the last 15 years of digital to commemorate their 15th birthday.

Henry France, digital marketing manager at Distinction said: “The main aim of the Flixmas project was to create something fun and accessible that everyone can enjoy. The team has worked really hard and I think we’ve succeeded in creating an entertaining game that will get everyone talking – and also get everyone in the Christmas spirit!”

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