Northants corporate clothing firm snaps up Adlogo
Northamptonshire-based corporate clothing specialist PCI TruStyle has acquired local garment printing specialist Adlogo for an undisclosed fee.
The two businesses now provide a wider offering for both wholesale and retail markets following the retirement of Adlogo’s founders Nick Brunton-Reed, Phil Peck and Peter Murray.
Adlogo’s directors will remain as consultants, working with PCI TruStyle managing director Ben Johnson who will also take on the managing director role at Adlogo.
Although separate businesses, PCI TruStyle and Adlogo will now work from the same premises.
The deal also means the safeguarding and creation of jobs, with the combined businesses expected to grow 20% this year with investment in new machinery and staff.
“We have admired Adlogo for many years although we have never been in direct competition, explains PCI TruStyle’s Ben Johnson. “However, we have always been keen to ‘bolt on’ an offering such as theirs and the timing was perfect for everyone.
“There is a huge rise in promotional wear outside of the corporate market that PCI TruStyle operates in, with smaller businesses and (increasingly) internet stars embracing the concept of personal branding. We also have the phenomenon of YouTube ‘vloggers’ and social media superstars seeking new ways to commercialise their popularity. That will be a big area for us, along with the boom in etsy entrepreneurs.”
PCI bought TruStyle in 2010, growing the business to where it is today working with many household names including National Express and London City Airport.
Rik Pancholi, director of Pattersons Commercial Law who advised on the latest deal said: “Like the previous acquisition, this has been a very good deal for all parties. The Adlogo directors were looking at retirement options and the business was a perfect fit for PCI TruStyle.
“It is almost a business ‘bolt-on’ but it fits absolutely seamlessly. Jobs and new opportunities have been created, efficiencies can be introduced into both businesses and Ben and the team can still call on the guidance of the former directors.
“We wish them all the best for the future with their plans for growth.”
Accountancy advice was provided by Ben Matthews at Elsby & Co, legal advice by Rik Pancholi at Pattersons Commercial Law.
