Triumph signs deal with Indian bike maker

Hinckley-based Triumph Motorcycles has entered into a joint-venture with Indian bike maker Bajaj.

Triumph says the non-equity partnership will help it boost its range of mid–capacity motorbikes.

A statement from Triumph said: “We hope to bring to bear upon global markets the individual strengths of the partners including brand position & perception, design and development technology, quality & cost competitiveness & worldwide distribution.

“This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world.

“Bajaj will gain access to the iconic Triumph brand, and its great motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets.”