Leicestershire lighting firm to expand into US

Leicestershire lighting firm, Parify, has revealed it wants to expand into the US.

Part of the Parify Group, Coalville-based Parify is targeting jewellery stores in New York state with a view to eventually open offices in the States.

Currently suppliers to over 1,000 jewellery stores in the UK, the team hopes to reach out to a significant portion of the 2,000-plus New York state stores.

Scot Walker, chief engineer and co-owner of the Parify Group, said: “There’s never a one-size-fits-all solution with jewellery lighting.

“We’re always excited about bringing something new to the market. We’re proud of the fact our products are manufactured in the UK and we’re always on hand to help our customers to find the solution that works for them.”

Andy Twigg, co-owner of the Parify Group, added: “In New York alone, there are around 2 000 jewellery stores, and, just like we tell our customers, the shop front is always so important.”

The firm has recently launched a new website.