Social media agency breaks £1m sales barrier

Kerry and Mark Saxby

Staff at an East Midlands social media company are celebrating after saying that they and their clients generated more than a million pounds through social media.

Status Social, which is based in Derby’s Cathedral Quarter, is also marking its birthday – seven years ago it became one of the UK’s first specialist social media agencies.

The firm says its clients have generated sales from companies such as Jaguar Landrover, RyanAir and TK Maxx.

Status Social began life in a spare room at the home of former BBC Radio Derby news editor, Mark Saxby in January 2011. Since then, Status Social says it has trained more than 1,700 people how to use social media.

Mark’s fellow director and wife, Kerry Saxby, said the bulk of the million pounds had been made in the last couple of years as their clients’ social media efforts were rewarded.

“One of our clients told us how they’d seen an opportunity with RyanAir but thought how can I get in touch – they have no publicly available phone number or email address? So they used LinkedIn instead, which we’d trained them how to use, and got a sale worth £19,000.

“Another one of our clients in the double glazing industry says they have generated £200,000 in sales over the last few years.”

Status Social says its own social media content is seen more than a million times a year and generates a steady stream of leads. The agency has worked with companies such as Vision Express, Booker, Close Brothers and Marriott Hotels.

Mark said the hunger for social media support has accelerated towards the end of 2017.

“We had a record-breaking December and January and have already beaten our all-time February and March sales total. We expect the trend to continue in 2018 and are looking to increase the size of our team.

“It’s great to reach the million pounds mark but it could be much more than that since some of the results of social media marketing, particularly sales generated through brand awareness, are difficult to quantify.”