Derby tech firm signs JV to target Midlands hospitality sector
Derby-based PXtech, the provider of EPoS and business intelligence software, is embarking on a Midlands hospitality campaign after signing a joint venture partnership with a leading point of sale solutions provider.
PXtech is partnering with EPoS software and systems specialist ICRTouch to target the hospitality sector in a move it says will help it project a more professional image to customers.
The move will see the latest ICRTouch front end EPOS solutions coupled with the PXtech back office business intelligence and hardware to provide a full end-to-end ecosystem for the customer to manage their hospitality business effectively.
Richard Dorf, CEO at PXtech, said: “It’s not unusual for many businesses in the hospitality sector to operate back-office systems on a variety of platforms, often with disparate and sometimes outmoded hardware. PXtech specialises in providing effective, results driven solutions to give businesses greater control and insight, and help them profitably grow.
“ICRTouch and PXtech were introduced a number of years ago on a retail project that both companies were involved with. More recently, PXtech has found a need to strengthen its hospitality offering and ICRTouch was an obvious choice based on our past success together.”
Dorf added: “Reliable and harmonious technology is essential to your business if you want to maximise profits. Not only does it provide a more practical way of trading but also brings many other benefits too.
“The right EPOS solution can help you keep track of employee productivity, stay in control of stock levels, and spot – and stop- potential fraudulent activity. If used correctly, the right technology can help you to significantly boost ROI – a must for any hospitality business.”
Chris Newte at ICRTouch added: “Having completed a successful pilot project, we see a huge benefit that could come from two market-leading EPOS solutions providers working together to provide high quality products and a great service to customers.”
The new joint venture will look to target SMEs, multi-site groups and high-profile hospitality clients across the Midlands.
