Weekender: Indie festivals turn to Nottingham ticketing agency
Independent festival organisers from across the UK are turning to Gigantic in a bid to secure a competitive advantage in a saturated marketplace, according to the Nottingham ticketing agency.
Gigantic says it is reaping the rewards of stepping up to relieve the pressures facing the festival organiser.
With almost 300 festivals on sale, Gigantic says it is on track to double the size of its festival roster over the last three years, with an 84 percent increase in the number of festivals it put on sale between 2015 to 2018.
Mark Gasson, Gigantic, said: “Festivals up and down the UK hit the headlines for the wrong reasons last year – whether it was leaving customers waiting for hours in the baking sun as their access control failed or failing to manage communications when things go wrong leaving customers to air grievances on social media instead. These can all impact on the bottom line or even spell the end of a festival as people opt to go elsewhere next time.”
Gasson added: “We have significantly strengthened our position within the extremely competitive marketplace over the past 18 months. We pride ourself on working closely with festival organisers because we are passionate about what we do. We are proud to be independent, which allows us to be flexible and supportive. We consider ourselves as the best friend to independent festival and events.”
Derbyshire’s indie music festival, Indietracks (27-29 July), says it has seen huge benefits to them as organisers and to the festival goer since getting Gigantic on board to relieve the strain and workload of handling the ticketing in-house.
Andrea Hett, Indietracks, said: “We couldn’t be happier; Gigantic has become part of our team, provided a smoother and clearer experience for our customers, reduced our workload massively and made it quicker for people to enter the festival with its handy wireless access control system.”
Gigantic works with some of the biggest independent festivals in the UK, including Tramlines, The Great Escape, Shrewsbury Folk Festival, Glastonbudget and more. Its festival roster also includes Reading & Leeds, Lovebox, Latitude, and Download.
