‘Feedback specialist’ opens Loughborough Uni office

A company which calls itself a “feedback specialist”, We Love Surveys, has opened a new office at Loughborough University.

The firm, which has its head office in London, has opened a second office, as well as recruiting additional staff, at the Advanced Technology Innovation Centre (ATIC) at the University’s Enterprise & Science Park.

Company owner Helen Dargie has been based in the East Midlands for three years but, having worked largely from home during that period and with the need to take on further staff, made the decision that We Love Surveys needed a permanent base.

The digital company which works in the area of ‘point of experience feedback’, has a client base that stretches from the UK to France, Belgium, Romania, Mauritius, India and Singapore.

“A lot of the push in terms of our growth is down to my involvement in the Goldman Sachs 10,000 Small Businesses programme last year, and a lot of what I do now was born out of that,” said Dargie.

“Many of the course elements really challenged me on why I do things the way I do.

“I realised I was spending too much time working in the business, commuting to London and not enough time planning for growth.

“That led to the need to recruit someone to help me deliver on our excellent service promise to clients.

“I was working mobile up to that point, sometimes on the road and often from home, but I knew that whoever I recruited would need to be side-by-side with me, so I had to find great office space in the East Midlands.

“There were two offices available at the ATIC, and I managed to get through the application process to be based there as a digital innovating business.

“In order to grow a business, you’ve got to invest in your business, making sure you’ve got the right people and access to talent.

“We now have that at the university. We’ve got a pool of people and resources that could potentially make a real difference to our business. It’s a really big step in the right direction.”