Nottingham Forest sign record shirt sponsorship deal

Nottingham Forest have announced what they are calling a “landmark” partnership with the digital entertainment and sports betting company BetBright.

The new deal includes a record-breaking front-of-shirt agreement which will see the BetBright logo placed on the front of playing kits for the first team. The partnership with Nottingham Forest is BetBright’s first front-of-shirt contract with an English football club.

David Cook, chief commercial officer at Nottingham Forest, said: “The club are delighted to have secured another key partner for the 2018-19 season. Yet again we have not only been able to secure one of the most significant financial deals in the club’s history, but also a partner that has shown a unique desire to be part of the project at Nottingham Forest.

“The supporters of Nottingham Forest are of huge importance to us and we look for our partners to have a similar fan-first approach. We look forward to working with BetBright and are excited by the plans they have for the partnership.”

Sarne Lightman, managing director at BetBright, said: “BetBright is thrilled that our first shirt agreement is with a club as iconic as Nottingham Forest and whose aspirations are so closely aligned to our own.”