Golf retailer invests £200,000 in Nottingham store

Connor Tuckwood and Craig Lilley (assistant manager)

Retailer American Golf has invested over £200,000 into a Nottingham store based at the Riverside Family Golf Centre.

The new store includes a fitting bay with Flightscope launch monitoring system and SAM Putt Lab putter fitting technology, a 24-bay, covered floodlit driving range, adventure golf course, putting area, short game area and advice on site from a fully-qualified PGA Professional.

Store manager Barry Lilley said: “This will be a great venue for us at the heart of a fantastic golfing community. The team we’ve put together is full of enthusiasm and expertise and with the massive investment American Golf has made, the facilities really are second to none. With free club fitting using the latest technology, the chance to try out any club in our huge range and expert advice on site, the future for golfers of all abilities in Nottingham is very bright.”

“American Golf is on a mission to bring the best facilities to existing golfers and provide expert guidance to anyone wanting to start or get back into the game,” saids Jennie Miller, brand marketing manager at American Golf. “A venue like Riverside gives us a chance to be at the heart of a golfing community so we’re delighted to make the investment into the venue and the people of the local area.”

The new store, on Lenton Lane, is now open for business.

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