Ted Baker chooses Nottingham firm for IT help desk support

Nottingham-based Retail Assist has won the contract to supply high-end clothing retailer Ted Baker with IT help desk support in the UK and Europe.

Retail Assist will provide first-line IT services for 165 Ted Baker stores as part of the deal.

Stuart Carrison, head of IT at Ted Baker, said: “To sustain reliable and robust IT throughout our retail stores, we needed to enhance the IT support services our EMEA operation receives. Throughout the tendering and migration process, which involved our incumbent as well as several similar organisations in the industry, Retail Assist proved dependable and efficient, and offered the best solutions to ensure our IT only enhances our in-store client experience.”

Dan Smith, chief executive of Retail Assist, said: “We are looking forward to supporting Ted Baker’s technology and infrastructure, as the brand continues to post strong omnichannel performance.”