Expansion at Silverstone Park for Lotus

World famous sports car manufacturer Lotus Cars’ largest UK dealership has expanded at Silverstone Park with a move into new 11,000 sq ft premises.

Lotus Silverstone completed its relocation during British Formula 1 Grand Prix week. The franchise specialises in new and used Lotus cars, servicing, track cars and motorsport parts sales.

It is the second largest new car dealership for Lotus in Europe and joint first in the UK in terms of new car volume and sales.

It joins other leading high tech, automotive and motorsport names to have taken advantage of new industrial accommodation built by Silverstone Park developer MEPC as part of a 125,000 sq ft speculative development with Enterprise Zone status.

Other businesses include motor racing teams Mercedes-AMG F1 (Formula 1) and DS Virgin Racing (Formula E), mobile communications expert MLL Telecom, low-carbon vehicle specialist Twintec-Baumot and niche vehicle manufacturer David Brown Automotive.

Managing director Matthew Haskins said: “Our new home gives us almost three times the space of our previous premises and is much more professionally and efficiently laid out.

“This helps with perception and first impressions and gives the customer confidence in the business approach and product. Visibly our display of the current Lotus range – Elise, Exige and Evora – can now all be moved under one roof.

“It also means we have far more clinical workshop space which is important as servicing is a big part of our business – it puts trust in the customer and gives them a better experience.

“Above all it future proofs the business and enables us to grow in an environment with clear spaces and lines with a F1/motorsport look and feel.”