Derby creative agency wins Football Manager design brief

Derby based creative agency Burnthebook has won the contract to design and build a new marketing website for Football Manager 2019, the best-selling computer simulation in the world.

London based Sports Interactive, a subsidiary of SEGA and creator of the Football Manager series of games, has briefed Burnthebook were briefed to design and develop a pre-launch marketing landing page for the new Football Manager 2019 which went live on 6th August and the main marketing site is due to go live next month (September).

The pre-launch landing page gives fans a taste of what’s to come with the new game and kick-starts the marketing and promotion of the official launch of Football Manager 2019.

Alan Granger, marketing manager at Sports Interactive said, “We approached Burnthebook because we knew of the quality of their work, but also their understanding of our target age group.

“Our aim was to educate our fans on our product range and most importantly, convert their interest into sales. We felt very confident that Phil Newson and his team could creatively and technically deliver this vision.

“The team at Burnthebook are highly skilled and very commercially aware, fully understanding how as a leading brand, our site needs to perform at the highest level, both on the large screen and on mobile, providing players with the kind of user experience they’d expect.”

Phil Newson, managing director at Burnthebook, said: “We completely understood the challenges Football Manager 2019 were facing and the importance of supporting not only the players, but also providing Sports Interactive with a marketing site that can help them to grow sales online.

“Working with Alan, the Sports Interactive team and SEGA has been very positive. Apart from the fact that we are all football fans, we are also completely committed to collaborative working and merging as one team, which is exactly how we love to work.”