Leicestershire furniture supplies firm lands Saudi deal

Narborough-based furniture supplier Trent Furniture has landed its first contract in Saudi Arabia to furnish a restaurant.

This deal will see the business furnish a 200-person restaurant belonging to Saudi Arabian business Siddique Al Imtiyaz. The company has also created a new job to manage overseas contracts.

During the visit of The Crown Prince of Saudi Arabia, HRH Mohammed bin Salman, to the UK earlier this year, both countries set out an ambition to build £65bn of trade and investment ties in coming years.

Robert Price, director at Trent Furniture, said: “This deal in Saudi Arabia is a big step for Trent Furniture, and it will act as a gateway to what could be a significant market for us.

“Our website was the key driver of the new business opportunity with the restaurant, but it was the Department for International Trade that helped us to deliver on it.

“Exporting can be a daunting process, especially if you’re going into a new market with new language and legal requirements. But, while there are initial hurdles to overcome, the rewards can be huge. If we can do it, so can you.

Ian Harrison, head of exports – Midlands region, Department for International Trade, said: “With the UK and Saudi governments agreeing a goal of £65 billion of mutual trade earlier this year, huge opportunities are opening up for British businesses in the Saudi Arabian market.

“Trent Furniture has strategically used its established online resources to tap into this market. Getting their foot in the door with Siddique Al Imtiyaz will help the firm grow their reputation and open doors to other opportunities in the wider Gulf region.”

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