Dunelm profits steady as it plans new digital roll-out

Profits at Leicester-based homewares giant Dunelm have remained stable at £93.1m for the year ending 30 June, while revenue broke through the £1bn barrier – an increase of almost 10%.

The company says its plans to leverage the technology acquired with Worldstores with profitable Worldstores products transferred to Dunelm.com is paying off.

Nick Wilkinson, chief executive, said: “Following healthy sales growth over the past year, we are now taking steps to simplify the business under the core Dunelm brand, with one web platform and an integrated supply chain. This will allow us to respond more quickly to the changing consumer environment and drive future profitable growth.

“The Worldstores acquisition has given us the key ingredients for a step change in our digital capabilities. We are preparing to launch Dunelm.com on our new proprietary technology to give us much greater agility in improving our customer proposition. This is a new and exciting chapter for Dunelm as we fully embrace digital retailing.

“The UK retail environment remains challenging, but against this difficult background we have traded in line with expectations during the current financial year to date.”

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