Scruffs smartens up with Tank appointment

East Midlands based workwear firm Scruffs has appointed Nottingham-based PR agency Tank.

Using targeted press activity in trade publications, the agency says it will boost Scruffs’ profile as a thought leader within the sector and increase visibility amongst its focus audience. Creative campaigns will also be used to increase wider exposure for the brand.

Chris Mellor-Dolman, head of marketing at Scruffs said: “We’re delighted to be working with Tank. They’ve given us a new perspective to our PR approach, balancing traditional coverage with innovative ideas that deliver wider brand reach and appeal. They’ve also formed strong working relationships with our existing partner agencies, which is enabling us to deliver ever more potent integrated marketing communications.”

Trevor Palmer, director at Tank said: “Scruffs is a standout workwear brand with a fantastic retail presence that is genuinely innovating in the sector. We’re looking forward to introducing our unique take on PR to further enhance its excellent marketing campaigns.”