New virtual reality experience at intu Derby

Immersive virtual reality experience, Immotion Group, has opened at intu Derby.

intu says the venue will offer customers “a unique experience” developed by Immotion Group’s creative studios.

Based on the Upper Mall next to Byron Burger and Carluccios, the new attraction features two racing car simulators, two guns and two VX1 pods running Immotion’s newest experiences – Delta Zero, a space-inspired battle game and Legend of Lusca, an underwater adventure.

Adam Tamsett, general manager at intu Derby, said: “We are delighted to welcome ImmotionVR to the centre, with its unmissable immersive pods. We know our customers are always looking for the latest technology, and virtual reality is very much so at the forefront of developments in the entertainment industry. Offering a truly unique, one of a kind experience, we are certain visitors of all ages will have fantastic fun trying out this cutting-edge software.

“Whether you are in centre for a spot of shopping, a meal or a trip to the cinema, make sure you head to the ImmotionVR pods and make the most of this exciting addition,” he added.

Further experiences are due to launch later this year, including seasonal themed experiences for both Halloween and Christmas, said Tamsett.

Martin Higginson, CEO of Immotion Group, said: “We are incredibly excited to be working with intu to expand our portfolio of ImmotionVR outlets across its impressive portfolio of some of the UK’s most popular shopping locations.

“Riding on the success of our existing VR centres, this roll out will positively impact our revenues. We look forward to bringing more high quality VR experience centres to more consumers across the UK, many of whom are trying VR for the first time, in the coming months.”

Roger Binks, customer experience director at intu, said: “Virtual reality has such exciting potential within our portfolio of the some of the UK’s most popular shopping destinations where it could one day become as commonplace as stopping for a coffee with friends. intu centres are focused on creating these kinds of compelling experiences for our customers to enjoy and we’re excited to provide yet another new brand with a fantastic opportunity to flourish across the UK.”