Nottingham PR firm lands sports nutrition brand deal

Sports nutrition brand Fuel for Sport has appointed Nottingham-based sports communications firm Macesport as its retained PR, social media and digital agency.

Fuel for Sport, also based in Nottingham, says it has plugged a gap in the market for convenient meals, providing the right amounts of protein, carbohydrates and flavour to fuel high intensity training and games.

Fuel for Sport director, Tom Mawhood, said: “Engaging elite sports nutritionists in the development of each recipe was critical to earning the trust of athletes and their coaching staff who have very strict requirements and clearly understand how their diet impacts performance.”

He added: “Macesport was the obvious choice for us given the team’s in depth understanding of sports and what makes athletes tick. Being Nottingham based they are local to us, but have an impressive global network that will allow us to extend our reach and build our brand even further,” Tom said.

Macesport chief executive Ben Thompson said: “We’re big fans of Fuel for Sport and delighted to be working with them on a retained basis to raise brand awareness and help to grow a product that we really believe in.”