Relocation for Derby beauty specialist

Farrah Allarakha, director, Neo Elegance - Zayn Adam, business developer, Neo Elegance - Shakil Omar, CFO, Neo Elegance

Derby beauty specialist Neo Elegance has moved into new premises on Vernon Gate after securing a commercial mortgage from HSBC UK.

Launched in 2014, the family business was founded by Farrah Allarakha, sister Farzila, brothers Zayn and Riaz, mother Shakila and father Shakil.

The larger space will accommodate the business’s additional services, including a new training centre – set to host workshops for industry professionals on LED light therapy and its impact on skin health, expanding its R&D department by creating employment and introducing more modern researched-based machines to the market.

The larger premises will allow the business to focus on recruiting new employees to its growing team.

Managing director Farrah Allarakha commented: “Skin is the largest organ of the body, so it’s vital we look at better ways to take care of it. We hope to educate the industry on how to best use non-invasive skin treatments at our new training centre and with continued development of advanced LED technologies. With the support of our relationship manager at HSBC, Jack Stone, we are able to take our business to the next level and continue supplying expert innovative, affordable non-invasive machines to professionals in the UK and Globally.”

Steve Evans, HSBC UK area director for business banking in the East Midlands, said: “Farrah and her sister have an impressive knowledge of skin health and the importance of non-invasive skin treatments. From their new premises, the business will be able to expand its loyal customer base and raise awareness of the benefits of LED introducing treatments to aesthetic clinics.”