On the move: the latest East Midlands hires

Leicester-based consultancy spottydog communications has created two new specialist roles.

Alissa Burn has joined as an internal communications consultant, bringing seven years’ experience and expertise following roles at the Big Lottery Fund, HS2 and Capita.

Alissa Burn

Transferring from Arsenal Football Club, Katie Brewin has signed as creative services manager to maximise the potential of spottydog’s graphic design, photography and film services.

Rachel Roberts, founder and chief executive of spottydog, said: “To attract talent from such well-known national brands is very exciting and with Alissa and Katie on board, I’m confident that our service offer will prove even more compelling for our clients. These appointments represent a significant investment in our content and internal communications capabilities, which are increasingly in demand.”

Nottingham-based digital marketing agency Impression has announced the appointment of James Watkins as digital PR specialist.

Watkins will work closely with the agency’s wider digital team to support clients with link building and other online media opportunities.

James Watkins

He said: “I’m delighted to have joined the team at Impression during a period of such tremendous growth and am really looking forward to getting stuck into some new digital campaigns for clients.

“The role of digital PR is becoming increasingly crucial to the success of e-commerce and other online businesses through its ability to deliver tangible returns such as increased web traffic through improved SEO. I’ve no doubt that we will continue to see the shift from traditional to digital PR gain further momentum over the coming months.”

Tom Craig, co-founder at Impression, added: “We have some big plans for Impression in 2019 with digital PR and SEO at the fore and James’ appointment recognises the value and importance of delivering quality content in order to generate profitable campaigns for clients. I envisage this arm of the business to go from strength to strength over the next 12 months.”