Online sales power Joules to strong Christmas sales

Joules, the Market Harborough retailer, this morning posted positive results for its Christmas trading period.

The company said sales rose by 11.7% for the seven-week period to 6 January 2019.

Joules delivered a particularly strong performance online with e-commerce representing almost half of total retail sales during the period.

Colin Porter, chief executive Officer, said: “I am pleased to update on a continued strong retail performance for Joules through the important festive trading period, which represents an improvement from the retail sales growth in the first half of the year². This good growth was achieved despite the ongoing backdrop of challenging sector trading conditions.

“The Group’s performance was again underpinned by the strength of the Joules brand, our growing and loyal customer base, and the flexibility of our ‘total retail’ model which continues to enable Joules to adapt to changing customer shopping behaviours.”

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