Nottingham PR firm lands emerging sport brief
Nottingham sports PR firm Macesport has landed the brief to promote Teqball, which combines football and table tennis.
Invented in Hungary just three years ago, Teqball is already being in over 42 countries worldwide and has become a popular addition to the training grounds of many Premier League football clubs including Manchester United, Chelsea FC and Arsenal.
Football superstars Neymar Jr. and Lionel Messi were spotted playing Teqball during their time off over Christmas and Jesse Lingard had a Teqball table at the launch of his clothing brand JLINGZ Be Yourself indicating the rapid rise of the sport.
Macesport was initially brought on board in October to raise awareness of the sport within the UK, using the 2nd Teqball World Cup in Reims, France as the centrepiece. For the first time, all four UK nations were represented at the World Cup and moves are now underway to establish FITEQ (Fédération Internationale de Teqball) federations in England, Scotland, Wales and Northern Ireland to spur uptake of the new sport.
Macesport chief executive Ben Thompson said: “It’s not often you get the opportunity to help grow a sport from the very beginning and we’re privileged to be working with the Teqball team to put down roots here in the UK.
“Teqball has all the makings of a fantastic spectator sport, with players exhibiting incredible skill, agility and mental aptitude, but also a game that complements existing sports like football, footvolley, futsal and even freestyle. We’re excited to see where we can take Teqball using our experience, industry connections and expertise across the PR, digital and events sectors.”
Teqball is the brainchild of former professional footballer Gábor Borsányi, who brought the idea to life with help from fellow co-founders Viktor Huszár, a computer scientist who designed the iconic curved table the game is played on, and György Gattyán, founder and owner of Docler Holding, Teqball’s business strategist.
Teqball chief executive and co-founder Viktor Huszár said: “We see the UK as an important market for us and one we believe will embrace Teqball given the public’s love of football. Macesport executed an outstanding World Cup campaign for us and demonstrated their ability to deliver the Teqball message and drive mass awareness around the sport. We’re confident that Macesport’s expertise will help us to achieve our goal and we’re looking forward to continuing to work with them.”