Former ballroom set to be turned into flats

How the new development could look

An Leicestershire building, which is set to be transformed into an impressive apartment block, is due to be sold at SDL Auctions Graham Penny’s Leicester auction at the King Power Stadium on Tuesday 12 February.

The former St George’s Ballroom, at 4 The Horsefair, Hinckley, has planning permission for redevelopment and the potential to create around 45 luxury apartments.

Built in 1874, the building has seen many uses over the years, including a theatre, meeting rooms, magistrates’ court and, for a short while from 1910, the Electric Picture Palace cinema. It became a ballroom in the 1930s and has played host to stars including Ivy Benson, Julie Andrews, Tom Jones, The Who and Pink Floyd. Most recently, the building was the home of Elements nightclub.

As it stands, planning permission has been granted for 27 large two-bedroomed luxury apartments – 21 in the existing building and six in a new build to the rear – with an impressive central atrium area, balconies and secure parking for each apartment. These plans can be viewed here.

However, there is some flexibility on the design, as Hinckley and Bosworth Council are keen to bring the building back into residential use. The council have indicated approval for 12 one-bedroomed apartments in the new building, bringing the total to 33 apartments. They have also agreed in principle to plans for 30 two-bedroomed apartments on the main site and 12 one-bedroomed apartments in the new build, making a total of 42. In addition, there is the possibility of building penthouses on the rooftop, creating highly desirable homes with their own outdoor space and far-reaching views over the town.

Carl Finch, senior valuer at SDL Auctions Graham Penny, said: “This is an amazing opportunity for an enterprising developer to create a highly desirable apartment block in the up and coming centre of Hinckley. Its position next to the new Crescent development, which has rapidly become a destination venue, can only add to the appeal of the apartments and they are likely to become some of the most desirable properties in Hinckley.”

The property has a guide price of £650,000+ and is freehold with vacant possession upon completion. It will be sold at SDL Auctions Graham Penny’s Leicester auction at the King Power Stadium on Tuesday 12 February.

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