Female entrepreneurs come together to launch business ‘toolkit’

A team of female entrepreneurs has launched the ‘My business My Way toolkit’ at an event at the Sir Colin Campbell Building, University of Nottingham.

Attendees from the University of Nottingham, Nottingham Trent University, and Loughborough University, small businesses from across the East Midlands, Natwest, D2N2, Experian, Innocent and a host of female entrepreneurs showed their support.

The My Business My Way toolkit is for women who run their own businesses; whether just starting out or 10 years into their entrepreneurial journey.

Assistant professor of entrepreneurship and innovation, Dr Isobel O’Neil, conducted research to explore how women who start businesses engage in an effort to both feel and seem legitimate as entrepreneurs.

The toolkit was developed in response to the research findings and funded by the University of Nottingham with an all-female project team of Alexandra Hardwick (Line and Dot Creative), Debbie Clarke (DebbieDooodah) and Sarah King (Work by design).

The aim of ‘My Business My Way’ is to support women to own their space in the entrepreneurial landscape by “fuelling confidence, conversation and a sense of community for female entrepreneurs”.