Creative agency hooks new director

Fluid Ideas has recruited Colin Mitchell as a director as the creative agency expands its digital offering.

Alongside co-directors Paul Nicholson and Andy Wells, he will lead an 11-strong digital team.

Mitchell is the first external director-level appointment for Fluid Ideas, which is based at Darley Abbey Mills in Derbyshire and has 30 staff.

He has joined from digital media company Fish Media, which is based in Derby. Hewas a co-founder and director of Fish and has more than 20 years’ digital and design experience.

Mitchell said: “I’m hugely excited about the opportunity and the potential for what we can achieve for our clients.

“Having this discipline available in-house is key to being able to offer our clients the best solutions and bring new products to market.

“I see great potential within the team at Fluid, which has done an amazing job in growing the digital offering organically to date, and I’m hoping to contribute to take the business to even higher levels.”