Investment firm vows to help town avoid ‘retail apocalypse’

Bert Broadhead
Chesterfield has the "raw ingredients" to adapt and thrive in the face of the national "retail apocalypse," claims the new owner of the town’s Vicar Lane Shopping Centre, ALTERIS. “People still want shops, but,” said Bert Broadhead, director of ALTERIS, “curating them better and creating a personalised experience for town centre visitors is the key to a successful post digital high street.” Broadhead was speaking at the town’s annual Celebrate Chesterfield event, organised by Destination Chesterfield, and held yester... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...