Loughborough ebike retailer signs £20m deal
Loughborough e-bike retailer 50cycles has signed what is is calling a "landmark" partnership with industry heavyweight BH in a deal that could be worth up to £20m over the next four years.
50cycles, headed by founder Scott Snaith, was one of the very first to supply electric cycles to the British market when it was founded in 2003.
The firm will now become the sole distributor for BH’s e-bike and Sports range in the UK in what Snaith describes as a "revolutionary" step forward.
Spain’s BH was established over 100 years a... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...