INTERVIEW: Greg Simpson – ‘I want to demystify PR’

Greg Simpson
This year, Summer Barbecue is sponsored by public relations company Press for Attention. Ahead of the event on 9 August at Hart's Hotel, we talked to founder Greg Simpson about his career, whether businesses are making the most of PR and the changing face of 'the story'. How did you enter the world of PR? By the side door. My first ‘proper job’ was as a business journalist and then I moved into event PR at Waterstones and then after doing my CIM Marketing qualifications I moved into a general marketing r... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...