New ops director for recruitment firm

Jo Eaton

SF Recruitment, the recruiter which has offices in Leicester, Nottingham and Birmingham, has promoted one of its longest serving consultants to operations director.

Jo Eaton has been with the Millennium Way-based company in Nottingham for the past 14 years and was recently promoted to the role which sees her manage a team of 12 consultants, including two divisional managers.

Her promotion has taken place alongside that of Mike Lattimer, who has also been announced as operations director for SF Recruitments Birmingham office.

The company has Dragon’s Den star James Caan as an investor, and chief executive Saria Demmer (ex Deloitte) at the helm.

Eaton has helped the Nottingham office double in size over the past three years to a team of 25

She said: “I was so proud to have been chosen for this role and continue to be a part of such an ambitious company. My aim for the next few years is to attract, train and develop new talent whilst maintaining the positive and high performing culture we have in Nottingham. Over the next few years I hope to continue my own personal development, hopefully leading to more exciting opportunities within SF.”

Demmer added: “I would like to congratulate Jo and Mike on their promotions which acknowledges the hard work and dedication to the company, and they have been invaluable to making SF Recruitment stronger than ever.”

The company employs 120 members of staff throughout the Midlands.

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