Billionaire bookies boss makes second investment in Nottingham firm

Fred Done

Billionaire businessman Fred Done has invested in Nottingham-based online advertising platform Adzooma for the second time.

The increased funding is Done’s second investment in the company in 12 months.

Adzooma says the investment will allow it to continue to invest in product development and bolster client support.

Fred Done, the founder of Betfred, said: “This company has already exceeded all my expectations. The management, the concept and the business model are simply on a different level. I always like to back a winner.”

Fred’s initial investment allowed Adzooma to open three new offices in Nottingham, Manchester and London, and hire more than 50 new employees.

Director and co-founder Robert Wass said: “It’s great to have obtained a second round of funding from Fred. His backing is invaluable and will allow us to really enhance the product.

“He’s excited that Adzooma is being developed to be accessible to businesses of all sizes and he’s impressed with what we’ve achieved so far. We look forward to welcoming more success over the coming months.”

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