Nottingham sauce manufacturer launches bid to raise £250,000

Nottingham-based craft condiment manufacturer Sauce Shop is launching an equity crowdfunding round on Crowdcube this month aimed at raising £250,000.

The company now produces up to four tonnes of sauce per week across 20 flavours and its products are available in over 700 outlets in the UK and Ireland.

The brand was started by husband and wife James and Pam Digva from their home kitchen in West Bridgford in 2014. After deciding mainstream condiments were “bland and boring”, the couple decided they could do better. They have gone from supplying around 20 independent local retailers to distributing their products both nationally and internationally.

The couple said: “We believe that food should be real. It should be full of flavour and made with only natural ingredients.

“We believe it should be cooked by people, not churned out by machines.

“Bored with the mainstream, we came up with an alternative, choosing high quality ingredients to create better and more flavoursome sauces. We make no compromise. If it doesn’t add flavour it doesn’t go in. We get excited about real sauce that imparts better flavour. We want to challenge the status quo and elevate sauce to the next level by creating something different – extraordinarily punchy flavours carefully crafted with expertise.”