Former part-timer rises to top at Leicester firm

Leicester freshness ingredient brand, Micro-Fresh, has appointed Jigna Varu as chief commercial officer (CCO)  at Micro-Fresh International.

After attending the University Of Roehampton in Middlesex studying Biomedical Science Varu joined Micro-Fresh in 2013 as part-time client services assistant and quickly established her positioning within the company as she took responsibility for establishing relationships with Home Centre in Dubai, where the Micro-Fresh brand is now seen throughout the Emirates as a feature in Home Centre Bedding ranges. She was also behind the launch with John Lewis Quilts and Pillows in 2015, and the John Lewis Baby and Nursery Range in 2016.

She said: “I’m excited to take Micro-Fresh to the next level, being recognised as a globally trusted household brand; we aim to turn Micro-Fresh into a verb – with people saying something along the lines of ‘has that t-shirt been Micro-Freshed?”

Varu will also oversee the second phase of the business “Home Fresh” where the Micro-Fresh technology is used to prevent mould growth in plaster for bathrooms and basements.