The East Midlands agency ‘turning heads’ in the green energy sector

LEICESTERSHIRE-based Sims Creative is the design and branding agency behind the unveiling of plans to build a 2GW network of grid-scale batteries and rapid electric vehicle (EV) charging stations across the UK.

Working with National Grid, the agency’s client Pivot Power will provide infrastructure to support local authority clean air policies based on driving a switch to electric transport.

The £1.6bn programme will provide infrastructure to support the rapid adoption of EVs and underpin clean air policies, while introducing valuable flexibility into the energy system to accommodate the demands of mass EV charging and higher levels of intermittent renewable generation.

Sims Creative created Pivot Power’s branding infrastructure and designs, and Managing Director Anthony Sims commented:

“The sheer scale and ambition of Pivot Power’s plans are breath-taking. I’m personally very passionate about clean energy, so it makes me proud that Sims Creative is playing a part in this important project.

“It’s rewarding to work with a client who has such clear view of how branding and good communications can help them to achieve their aims,” he continued.

“The Pivot Power message, together with the powerful branding, is certainly turning heads and getting noticed. I believe our ‘brand character programme’ had a large role to play in helping to identify key messages the company needed to communicate.

“All the groundwork we did on developing a strategy for the Pivot Power brand is now paying off, in terms of clear communications that have helped our client to get their message across.”

Pivot Power has plans to develop 45 sites around the country, installing grid-scale 50MW batteries at electricity sub-stations connected directly to the extra-high-voltage transmission system. These will give the electricity system operator, National Grid a huge resource in managing supply and demand.

The battery network will be the world’s biggest, storing enough electricity to supply 235,000 average homes for a day. It will have the ability to release or absorb two-thirds the power of the planned Hinkley C nuclear power plant in response to grid balancing requirements.

Sites have been chosen near towns and major roads where they can also power rapid EV charging stations.

Says Matt Allen, Pivot Power’s CEO: “Anthony and his team engaged the newly formed Pivot Power venture and really took us to ‘the next level.’

“Their brand creation, and journey, made us formulate responses to some critical strategic questions, which just to start, was the creation of an incredible brand identity.

“We’ve continued to work with the Sims team on building our brand assets and have been incredibly impressed at every turn in terms of the process and outcome.”

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