Vicky Collins grew up on tennis and started her career with plans to be a professional tennis player.
Today, she is the founder and tournament director of Boodles Tennis at The Mere.
The 41-year-old, who employs elite legends of tennis, first launched the popular three-day event six years ago.
Just because the annual lifestyle event is a fixture in the social diaries of Cheshire’s finest, don’t think for a minute that Vicky doesn’t mean business – Goran Ivanisevic, the only tennis player to have won Wimbledon on a wild card entry, calls her ‘Big Boss’.
For this year’s event in June, Vicky launched a ‘genuine Ladies Day’, with former World No.1 Kim Clijsters and ex-Wimbledon Champion Marion Bartoli set to compete in front of hundreds of guests.
Join us for afternoon tea, when Vicky will share her experiences of working with some of tennis’ biggest stars as well as some of the world’s best known luxury brands.
She will also talk about the challenges of setting up an events company and doing business in the Middle East as a woman – in 2014 she launched Tennis at the Palace in Abu Dhabi.
Our event takes place just before Wimbledon’s climatic finals weekend and is perfectly timed for Vicky to regale us with tales from some of the tournament’s best known stars – such as the time she had Tim Henman helping to put out the lines before a Tennis at the Palace tournament.
TheBusinessDesk.com editor Joanne Birtwistle will be speaking with Vicky about the challenges of running such a high-profile event, how to manage cashflow in a ‘lumpy’ business, setting up a business in the Middle East and some behind the scenes player tales from this year’s tournament.
To book your place(s), please go to