Regional Business Information for the North West
Warburtons mulls new product range
22nd April 2009
By Joanne Birtwistle - Publications Editor
WARBURTONS could soon diversify its product range outside bread making, its chairman said last night.Jonathan Warburton, who runs the 130-year old family-owned business with his cousins Brett and Ross, said the company was considering taking “the best of the brand” into another product category, adding that the connotations of ‘family’ is one of the brand’s key strengths.“We have a couple of ideas at the moment about taking the best of the brand and taking it into another category.“You cou......for the full story register now for free or login below...
Warburtons has a strong heritage and great brand values that lend themselves very well to product extensions. Add to this, in times when purse strings are tight we are seeing a return to traditional cooking and nostalgia making the time for diversification very apt.
Christine Morgan