2ergo dials Chinese link

AIM-listed mobile technology group 2ergo, has announced a business development partnership in China.

The Salford Quays-based company, which provides the enabling technology behind major mobile marketing, customer relationship management and entertainment and media campaigns, has agreed a strategic partnership with telecoms business development specialist, Intralink.

The agreement will enable 2ergo to extend both the reach of its mobile communications services to companies operating within the burgeoning Chinese markets.

China alone has more than 592 million mobile phone users, which demonstrates the explosion in mobile and smart phone usage there, and the market potential for blue-chip brands looking to engage with consumers via their handsets.

Chris Brassington, group managing director at 2ergo, commented: “This exciting partnership enables us to bolster our global expansion strategy and make significant moves into new, rapidly expanding markets, such as China.

“The mobile and smart phone is king amongst consumers in China, making 2ergo well placed to offer the technology platform to global brands looking to interact more fully with their customers via the mobile channel.”