Media Mix: Poot; Weber Shandwick, Rippleffect and Just Good Ideas

Media Mix: Poot; Weber Shandwick, Rippleffect and Just Good Ideas

A MANCHESTER graphic artist has seen his hobby take a higher profile after WH Smith agreed to stock a comic he has contributed to for a number of years. 

John Randles, who works at Wilmslow design and marketing firm Oakbase, is a regular contributor to Poot!, which features cartoons and satire for adults. 

Randles has been drawing cartoons and illustrations for 20 years and his regular contribution is the ‘Daily Shambles’ is a spoof page of a newspaper.

Poot! started more than 20 years ago with John as one of the early contributors, and since its re-launch in 2009 it has continued to attract a loyal fan-base culminating in a coveted place on the shelves of the high street retailer alongside its rival Viz. 

Randles said: “I’m very excited to see Poot! in WH Smith. It’s a real buzz to see the Daily Shambles page in print and on the shelves. It’s great to see what started out as a rag mag all those years ago now on sale in the high street. 

“I never thought something I created as a bit of fun to make me and my friends laugh would be read by so many people.”

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LIVERPOOL-based digital agency Rippleffect has secured a major contract with automotive parts supplier, Klarius Group.

The firm, which employs 1,200 people across Europe and has an annual turnover of €350m, has signed a six-figure deal with the company.

The brief will see Rippleffect develop an e-commerce platform for wholesalers and customer groups, a content management system (CMS) and a new corporate website for Klarius Group’s European network. Work covers Germany, Holland, France, Spain, Ireland and the UK – each country will have its own individual website.

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Weber Shandwick North (WSN) has announced a new contract with leadership development specialist Cirrus.

A provider of leadership and strategic employee engagement programmes, Cirrus has appointed WSN to provide brand building, media relations and event support.

The account will be handled by Weber Shandwick’s professional services and education team, who work across a range of accounts including Manchester Business School, Carter Corson, University of Central Lancashire and Canter Levin & Berg.

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MARKETING firm Just Good Ideas has been appointed by Manchester’s St Ann’s Church to handle its latest campaign. The brief includes promoting a giant building wrap on the historic building’s clock tower that will create a landmark advertising site in one of the city centre’s busiest areas.

Revenue from media sales will help cover restoration costs, including urgent masonry repairs to the church’s crumbling, red sandstone exterior.

Creative director Adrian Bentley said: “We’re already in discussion with a number of local and regional brands who recognise the potential value of this unique adverting space – and we’d love to hear from other brand owners, advertising agencies and media companies who are interested in exploring the opportunity further.”

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