Myprotein founder takes major stake in online meat venture

Oliver Cookson

The founder of online supplement brand Myprotein has taken a major stake in online meat and health foods retailer LiveLean Nutrition.

LiveLean.co.uk is an online retailer selling fresh meat and health foods to end consumers in the UK.  Since its launch in 2016, the Cheshire-based company has seen rapid growth with a turnover exceeding £1m in its first year.

Oliver Cookson has been appointed as chairman with immediate effect and he joins the board of directors at LiveLean whilst maintaining his other director positions in businesses such as GoNutrition, P-Fit and Monocore.

Cookson founded online sports nutrition brand Myprotein in 2004 with just a £500 overdraft, before selling it to The Hut Group for £58m in 2011.

At LiveLean Cookson will be responsible for contributing to the company’s overall strategy and expansion and will work alongside founder and director Paul Horrocks.

Horrocks said: “Oliver brings invaluable experience and knowledge to LiveLean and will be integral to our plans for growth over the next year. His business savvy, customer focus and clear passion for online start-ups will be a huge asset to our organisation. I am extremely excited for the future of LiveLean, and am delighted to have Oliver on board to help us drive forward our ambitious goals.”

Cookson said: “I have watched the growth of LiveLean in a space I know well. Paul has developed a fantastic brand which is perfectly suited to the current consumer needs. I believe with my experience and investment along with Paul’s excellent understanding of his customers and passion to succeed it is a recipe for success.”

Click here to sign up to receive our new South West business news...
Close