Colleges rebrand to be followed by assault on skills gap
MediaCityUK-based creative agency LDA has delivered the final stage of one of the biggest rebranding exercises in the further education sector.
It brings together the power of 36 FE colleges – including Trafford College, St Helens College, LTE Group & The Manchester College in the North West – to tackle the skills gap and engage with Government and industry.
Collab Group has completed the final stage of its rebrand from its former identity as 157 Group, launching its website as the culmination of its ambitious strategy to drive change across the FE sector and enable greater engagement with Government and industry.
The strategy, content, creative and tech teams at Manchester’s LDA worked with Collab Group to develop the key principles of “together today for the skills of tomorrow” with the final stage of the website launched recently.
The rebranding to Collab Group was the culmination of hours of research carried out with stakeholders, Government and industry that highlighted why collaboration was an integral part of the new strategy.
Lucy Perkins, chief executive of LDA, said, “The 157 Group had a great legacy but its brand was no longer in line with the ambitions of the organisation and was not forward focused enough. From the new Collab Group’s identity – brought to life in this new website – it is clear to see its importance and the change it will have on the further education sector. It has moved from policy to impacting change not only across the education sector but the wider UK economy.”
Collab Group has 36 further education colleges spread nationwide, adding up to a combined revenue of £1.5bn and giving over 600,000 students access to vocational, technical and professional education.
Ian Pretty, chief executive of Collab Group, said: “This website is the final piece of the jigsaw – we are now more transparent, making it much clearer to Government and industry about our ambitions to tackle the skills gaps across the UK.”
