Park Group goes global

Park Group, the Birkenhead-based gift voucher and prepaid gift card business, has announced that its corporate incentives division is to offer its rewards products to a worldwide audience.

Its corporate incentives and rewards division has set up Love2Shop Worldwide, enabling the £385m-turnover stock market listed group to provide its reward, recognition, benefits and wellbeing services internationally.

The initiative allows the expansion of Park’s UK-based digital reward platform, ‘Evolve’, which has processed nearly £2m in digital reward value and attracted 150 blue-chip, household name businesses and organisations since its launch in June 2016.

The international service will be offered to Park’s existing UK corporate clients who have employees and customers overseas, before meeting wider market demand and actively promoting the service in new territories.

It will utilise Park Group’s technology, together with client support, programme management and end-customer communications, to ensure a measurable return on investment for corporate clients of all sizes and sectors, Park said.

Chris Houghton, chief executive of Park Group, said, “In line with our stated strategy of new product development, our Evolve system was launched last year and has proved incredibly popular with the UK corporate loyalty and incentive market. This initiative builds on Evolve’s success and allows us to offer our capabilities to an even wider audience of potential corporate clients, with minimal costs and risk incurred by ourselves.

“Our goal is to capitalise on Park’s existing reputation as a leading reward player in the UK by carefully growing our presence as a provider of these services globally. We will pursue this ambition whilst maintaining the commitment to our customers in the UK and will continue to develop new products which can offer more choice in our home markets.”