Entrepreneur attracts BMW and Porsche with luxury car seat business

An entrepreneur from Clitheroe is driving ahead with a venture manufacturing luxury leather car seats for kids for use in exclusive cars and is currently in talks with BMW Germany and Porsche.

Pierce Chartered Accountants in Blackburn provided tax and trademarking advice enabling Susie Wilson to launch PLUSH, which designs bespoke children’s car seats for use in exclusive marques, including BMW, Porsche and Mercedes.

Pierce has worked with Wilson for a number of years while she was financial director at DH Stainless in Accrington and the partnership continued when she established her own venture.

PLUSH was launched at The London Motor Show 2017 in May and the company is currently in discussions with BMW Germany, Porsche and a number of luxury car dealerships about becoming stockists.

Wilson said: “I have a BMW Z4 and when I was looking for a car seat for my six-year-old daughter, I realised there were no seats to match the interior in my car. I’ve always been car mad and have an eye for fashion and design so when I discovered the gap in the market, the idea for PLUSH was born.

“I use Pierce for my accounts but they have provided me with so much more than that – they are a source of help and a voice of reason. I am a chartered accountant so I have good financial knowledge but Pierce were able to help me beyond my expertise with advice on tax and trademarking.”

Jane Smith, associate director at Pierce, said: “Susie is very entrepreneurial and Pierce is really proud to be supporting her exciting new business venture.

“Our work with PLUSH covers accounts, providing specialist tax advice and trademarking support. Our expert team has a wide range of skills, meaning we can help start-up companies and SMEs with every financial aspect of their business.

“We look forward to seeing the success of PLUSH unfold in the near future as it is such a unique enterprise.”