Cloud firm passes £1bn client assets milestone

Chester firm CleverAdviser, the cloud-based fund analysis software for IFAs which uses artificial intelligence, has reported passing the milestone of £1bn of clients’ assets on the process.

The business predicts further growth and has expanded its office space and made a series of new key hires including the ex-sales and marketing director of Genovo.

CleverAdviser was originally created in 2000 by Colum Wilde, a Cheshire-based IFA, who wanted to find a better way of protecting his clients’ investments.

Wilde created an automated process that would sift and sort funds on a monthly basis and inform him of the best time to switch out of underperforming funds, protecting his clients from unnecessary losses.

The business now has more than £1bn of clients’ assets on the process and more than 4,000 individual investors.

According to a major report by Deloitte the impact of cognitive technologies on organisations is expected to grow substantially within the next three to five years.

Speaking from his Watergate Street office, Colum Wilde, founder of CleverAdviser, said:

“This £1bn milestone is testament to our client-centric approach as we effectively support IFAs in managing the assets of 4,350 investors.

“WE have created a highly successful wealth management tool that sifts and sorts funds, informing the IFA of the best time to switch their clients out of underperforming funds, protecting their clients from unnecessary losses and maximising the possibility of better gains.

“We will continue to work hard at gaining more referrals and securing the trust of IFAs through a series of key initiatives during the second half of 2017.”

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