Finance firm teams up with Bank of Ireland to support thousands of customers

Greater Manchester-based Freedom Finance has launched a strategic partnership with the Bank of Ireland.

Wythenshawe-headquartered Freedom will use its in-house lending decision making and technology platform alongside its UK contact centre to support thousands of BoI customers.

Freedom says its bespoke omni-channel service provides all customers, including those who fall outside of primary lending spectrum, with the best rates without further damage to their credit rating.

Michael George Davidson, director of business development at Freedom Finance said: “We are delighted to be able to support Bank of Ireland at this exciting time.

“Being able to work closely together to engineer a solution that supports thousands of customers every month is testimony to the values of both brands.”

Alastair Watts head of unsecured loans at Bank of Ireland said: “This partnership is an exciting development for both Bank of Ireland and Freedom Finance. As the financial industry undergoes rapid technological and regulatory change, our partnership with Freedom will deliver innovative lending through a disruptive proposition.

“Working together, we will be even stronger in finding customers the best possible loan and rate whilst providing market-leading service standards.”