Italian fashion brand says buongiorno to Wilmslow

Benetton has opened a standalone children’s store in the affluent Cheshire town of Wilmslow.

The Italian fashion brand brought in Real Housewives of Cheshire star Leanne Brown to help launch the store on Water Lane at the weekend (11 November).

The store, which will showcase the latest Benetton collection for children and babies, is one of only two Benetton stores in the North West.

Benetton also has a store in the South Liverpool suburb of Mossley Hill, which stocks the brand’s ladies and children range.

Director at Benetton Wilmslow, Clare Vaughan, said: “I am thrilled to be able to bring the Benetton brand to customers in Wilmslow. I have been blown away by the level of support we have received so far and I am confident that the new collection will be well received.

“I am looking forward to welcoming customers from Wilmslow and beyond to our dedicated kids’ store.”

Brown added: “The store is looking fabulous and it’s great to see Benetton back in Wilmslow. I’m sure the standalone kids’ store will be a big hit.”