Home care business to recruit 10,000 care workers

Martin Jones

Warrington-based Home Instead Senior Care – the provider of home care for older people – has unveiled plans to recruit 10,000 new care workers.

With a £108m turnover across its network of 195 offices, the Cheshire-run national franchise business provides more than six million hours of relationship-led home care each year, through a team of 9,000 caregivers.

It needs a further 10,000 caregivers across the network by 2020 to meet its future growth plans – but latest Government statistics show the growing recruitment challenge in adult social care, with 90,000 vacant roles and staff turnover rates of almost 30%.

In response, Home Instead wants its brand to become the home care sector’s employer of choice – launching two major new employee initiatives for 2018.

These are a bespoke training programme accredited by City & Guilds and developed with the Cheshire-based End of Life Partnership charity, and new employee assistance line, available to all caregivers and family members – offering telephone access to trained counsellors to help with concerns such as family worries or financial problems.

Martin Jones, managing director at Home Instead Senior Care, said: “Recruiting and retaining a high quality workforce is a major challenge for any business in the adult social care sector.

“For us, the solution is to put our money where our mouth is and to demonstrate that we are seriously committed to the professional development and wellbeing of our people. These two new initiatives are the latest in an ongoing campaign to position Home Instead Senior Care as the employer of choice in the sector.”

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