Big Brand Ideas wins ResponseTap brief for UK and US

The ResponseTap and Big Brand Ideas account team

Manchester-based engagement agency Big Brand Ideas has been appointed by call intelligence platform Response Tap to handle its UK and US PR account, following a three-way pitch.

With offices in Manchester and New York ResponseTap specialises in call tracking technology, for digital marketing, PPC, search agencies and in-house marketeers.

Its product closes a crucial reporting gap in any company’s marketing analytics.

ResponseTap works with some of the UK’s largest brands including Aviva, Virgin Money, Hiscox, Wickes and WhatCar?

Nick Ashmore, vice president of marketing at ResponseTap, said: “We are excited by the prospect of how we can enhance our media relations, supported by content creation, in the months to come.

“Throughout the pitching process, we were impressed by the broad capabilities of the team, comprising of talent hailing from large network agencies, yet retaining a boutique ethos – meaning we get the best of both worlds.

“And access to some of the brightest creative talent in the UK through BBI’s content arm Trunk is a real bonus for ResponseTap, as we strive to challenge business-to-business PR conventions.”

Anna Thomas, PR director at Big Brand Ideas, said: “ResponseTap’s ethos is to be disruptive and to focus its communications on making impactful noise, so we’re excited to be a part of this.

“It is one step ahead in its technology, even more so with the recent launch of its new feature Smart Match, and has celebrated exciting milestones recently including a £3.5mn investment and the opening of a New York office.

“With a refreshed PR strategy and some exciting creative campaigns already planned, we’re ready to add to its success.”

Big Brand Ideas will manage all the company’s media relations in both the UK and the US.

It will also work closely with the in-house content and marketing team to develop additional targeted creative campaigns.

Big Brand Ideas has offices in Manchester and Macclesfield with more than 40 staff who support a range of clients across its brand, creative, web, search, content and PR divisions including Nextbase, Pulsant, Phoenix Health and Safety, GetTheLabel.com, Bollington Insurance and Orbit Developments.

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