& Other Stories selects Liverpool One

H&M Group brand & Other Stories is to open a new North West store in the Liverpool One retail centre.

Situated on the upper level of South John Street, the 5,500 sq ft net sales area store will make its debut this Autumn.

The new store will showcase endless styling choices, including accessories, bags, jewellery, beauty products, shoes and ready-to-wear collections.

It will also join other premium H&M Group brands, Arket and COS, both of whom have also selected Liverpool One for flagship stores.

“We’re very happy to expand our presence in the UK and become part of the inspiring and creative atmosphere of Liverpool,” said & Other Stories managing director Sanna Lindberg.

“We can’t wait to get to know more of our Liverpool fashion-loving customers,” she added.

Alison Clegg, director, asset management of Liverpool One owner Grosvenor Europe, said: “& Other Stories is the latest leading international brand to join Liverpool One.

“Along with other recent additions and our existing offer, we have a line-up of premium aspirational brands that is unique outside central London.”

& Other Stories was launched in March 2013 and has since grown into an international brand with stores in 17 countries spread over four continents.

Ateliers in Paris, Stockholm and Los Angeles design their diversified fashion and beauty collections with great attention to detail and quality.

& Other Stories stores can be found in Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Kuwait, Netherlands, Poland, Qatar, South Korea, Spain, Sweden, United Arab Emirates, United Kingdom and the United States.

Cushman & Wakefield and Metis Real Estate Advisors acted for Liverpool One.

& Other Stories dealt direct.