Farnell celebrates opening of £10m Bolton JLR showroom

Farnell Jaguar Land Rover Bolton is celebrating the grand opening of its new £10m Bolton showroom.

The retailer has seen colleagues from Farnell Land Rover Bury and Farnell Jaguar Bolton relocate to the new showroom, built at the end of St Peter’s Way on the A666.

The current team has expanded, and there will be the potential for further job opportunities in the future.

The new facility will have the capacity to showcase 20 new cars and 80 used models and feature a dedicated vehicle handover area, barista bar, interactive colour and trim display, brand merchandise area and drive-through service area.

The site is part of an extensive investment programme by Vertu Motors, which operates the Farnell brand and is keeping in line with the Jaguar Land Rover ‘Arch’ concept with the two brands under one roof.

James Boyd, head of business, said: “Vertu Motors has shown a huge amount of confidence in the Bolton area, as the group recently invested £3m in its Bristol Street Motors Bolton Ford site last year.

“The result of our new retailer looks amazing and it represents the Jaguar and Land Rover brands in a fantastic way.

“Our aim is to provide the best possible customer experience, with exemplary service, using state-of-the-art facilities, and this location will enable us to go above and beyond those expectations.

“We have been able to bring together two experienced teams who will drive the business forward, in addition to welcoming some new faces to the Farnell family.”

He added: “I am sure that both our new and regular customers will be impressed by the new facility and we are very excited for the future.”