Leonard Dews to launch largest bridal showroom in the North West
Blackpool-based luxury jewelry and watch retailer, Leonard Dews, is set to almost double its retail space with the launch of a new 850 sq ft area – complete with gin and Champagne bar – that will be the largest bridal and fine jewelry showroom in the North West of England.
Building works and renovations are already under way at the family-owned and run jewelers, which has been serving the North West and beyond since 1877, with plans to unveil its new bridal boutique in May 2019.
Known for retailing some of the biggest watch and jewelry brands in the world, including Patek Philippe and OMEGA, Leonard Dews’ new six-figure showroom will be dedicated to its own fine bridal jewelry and gift collections, with commissions from international award-winning fine jewelry designer Vicki Smith, as well as jewelry from Chopard and Fope.
On top of its investment in the new development, Leonard Dews is also set to create new sales consultant roles as the retail space expands.
Set just one block back from Blackpool’s famous beachfront, the retailer hopes the new showroom will benefit from improved rail links to London, the extended tram system and the opening of a new conference centre in the seaside town.
Michael Hyman, owner and third generation jeweler at Leonard Dews, said: “We’re thrilled that the expansion works to almost double our retail space in Blackpool have begun.
“We love Blackpool, and our long heritage here, and are delighted that we can bring investment, new jobs and, hopefully, new customers to the town for an exciting, and exceptional, customer experience.”
Leonard Dews hopes the new, exclusive bridal space will attract a younger audience of first-time purchasers from across Lancashire, Cumbria and further afield to its store.
Gabrielle McNamara, Leonard Dews’ general manager, added: “The bridal space will be set away from the in-store homes of our iconic watch and jewelry brands, creating an intimate venue for those looking to purchase their engagement rings or bridal jewelry and gifts.
“Our jewelry and watches are of the finest quality and we pride ourselves on our customer service, so our new showroom will be the ultimate finishing touch to what Leonard Dews has to offer to those in Blackpool and beyond.”
The expansion will also incorporate a new customer service department and 550 sq ft of new office space, and the launch of the new showroom will also unveil Leonard Dews’ new branding, which is currently being refreshed by Lancashire creative agency Hotfoot Design.
