Manchester gin heading north of the border after landing new deals

Didsbury Gin

A Manchester gin producer is heading north of the border in search of new markets.

Didsbury Gin has secured new deals in Scotland with a new wholesale partner and a number of bar deals.

The team at Didsbury Gin have partnered with established wholesaler Filshill to grow their footprint in the country.

The wholesaler was chosen  because of its interest in new products and ability to help smaller businesses grow via its wide distribution network in Scotland.

The gin is now also listed in Harvey Nichols Edinburgh and the business has recently secured a deal with Gusto where the brand’s Original London Dry gin will now be stocked in both the Glasgow and Edinburgh venue.

The company is planning to appoint a brand ambassador in Scotland to work with them to grow their reach across the country, with longer term plans to put permanent sales managers in place.

Didsbury Gin combines traditional artisan methods and infuses modern botanicals using a blend of hand peeled fresh citrus, British roots and hand cracked juniper berries.

Created by two Manchester gin enthusiasts Mark Smallwood and Liam Manton, Didsbury Gin, has been hailed by Vogue Magazine as ‘one of the most exciting new British gins’, and is already stocked in Selfridges and Harvey Nichols.

Off the back of the success of the original flavour the brand has recently introduced Raspberry and Elderflower – a pink gin variation.

Hand crafted in eco-friendly copper stills, a combination of the original gin with fresh British raspberries, and subtle notes from locally foraged elderflower, the combination has proved popular with bars and restaurants throughout the North West.

Sue Man, group marketing manager for Filshill said “We are delighted to be the first Scottish wholesaler to work with Didsbury Gin.

“Introducing fantastic craft gins to the market plays a prominent role here at J.W. Filshill. The market has seen tremendous growth over the years and is an exciting scene to be part of.”

Liam Manton said: “Our growth in Scotland is a really exciting one for us as it allows us to get Didsbury Gin in the hands of so many more gin lovers across the UK.

“It was important for us to partner with a wholesaler as passionate about the spirit as we are, and we’re really pleased to be working with the team at Filshills.”

Mark Smallwood added: “It’s great for us to grow the brand even further and into Scotland.

“We’re excited with the success we’ve had in Manchester and the north over the last few months and really pleased to be stocked at Gusto venues in Scotland.

“We hope our partnership with Filshill will allow us to build on this early success and introduce Didsbury Gin to the refined palate of the Scottish Gin drinker.”

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